In my podcast, I discussed the Gucci Cruise 2019 campaign which features Harry Styles with Ash, Ellie, and Liz. I believe the panel style of podcast worked well with the topic as each of us were able to provide individual views and discuss them further. I asked questions to prompt conversation and discussion of answers and opinions from other people. I widened the topic to extend the podcast; I spoke about fashion and music as both of those topics are still connected to the beginning topic. If I was to improve this podcast, I think I would have a more natural, flowing conversation as opposed to structured questions.
Hello and welcome to my podcast, today I shall be discussing the 2019 Gucci Cruise campaign which features pop star Harry Styles. I am joined by my friends Ellie, Ash and Liz who will all share their opinions on the collection.
In my infographic, I covered different genres of music and added a brief but informative description of the specific genre. I chose four of the most popular music genres; rock, pop, hip hop and jazz. I added multiple images to represent the genres. To improve my infographic, I would add stats about streaming and how the popularity of each genre has changed over previous years. I would’ve also added links to examples of songs from each genre.
An infographic is a visual representation of information, data or knowledge with the intention to present information and stats quickly and in a unique, interesting manner to attract an audience visually and aesthetically. An infographic can act as a substitute for an article or a video to explain/ show information on a specific topic.
For my infographic I will cover favourite/ most popular genres and sub-genres of music. I will be getting data from music streaming services such as Spotify.
Spotify has the option to browse premade playlists for a genre or mood of music. Some moods range from ‘Chill’, ‘Focus’ and ‘Romance’. Some genres are ‘Classical’, ‘Soul’ and ‘Rock’.
Hillsborough Campus recently put on a production of Grease, performed by the performance and production arts students. Grease was shown for 4 consecutive nights throughout December. I thought the show was well rehearsed as nobody forgot their lines or cues. The production flowed smoothly with a 10-minute interval in the middle of the performance. The music in the production was also well rehearsed, none of the cast stumbled on the lyrics and none of the band messed up with timing or wrong notes. The dancing involved was in time and there were no obvious mishaps with the choreography.
I think the stage was set up and used in a unique and creative way. Having the audience on both sides of the stage meant the actors had to position themselves in different ways to avoid blocking the audience out and to perform directly to the audience. Overall, I thought the Grease production was impressive and well-rehearsed.
Sheffield Star has reported that Gino DiCampo’s Sheffield restaurant will be opening in early 2019.
Sheffield is set to be hit with heavy rain and strong winds later today as storm Diana sweeps across the country.
An Audi A3 was torched after crashing into railings at a park in Sheffield earlier this morning.
Sheffield restaurant, Rafters, is one of the finalists in the 2018 food porn awards.
A man is being treated for stab wounds after being attacked in a Sheffield nightclub in the early morning of Sunday 25th November.
Editing Process.
I used a jingle and royalty free music in the background which fades out to a lower volume as I speak. I corrected the volume of certain parts of my news stories
Evaluation.
The strengths of my news bulletin are the structure and my ability to adjust the volume of both the background and parts of the voiceover where the volume dipped or increased. The weakness of my news bulletin is that I only briefly discussed the news stories, as well as listing the headlines I should’ve added more detail. By editing the news bulletin, I learnt how to adjust volume and how to layer tracks.
For my 60 second video, I will advertise a winter or festive location and/or event in London aimed at families.
Video examples.
In this video, attractions are showcased in a mostly informal manner. It advertises certain rides, market stalls and the ice rink. It shows a range of attractions that appeal to all age groups, making sure to attract and inform as many people as possible. It does a good job of advertising Winter Wonderland to an audience who is interested in visiting. There is no commentary or additional music added to this video.
This video is a miniature tour around the centre of London, showing some iconic landmarks and the immediate things people think of when they think of London. This video is also informal but features background music to accompany the short clips. This video features some editing of a white outline around citizens to add to the aesthetic.
This video is much more formal and informative to an audience interested in visiting Manchester. It contains a voice over explaining things such as best travel, restaurants and some history of Manchester. This video appeals to a wide audience as there are so many topics covered for all ages, genders and interests.
Camera angles & shot types.
In my video, I will use a range of camera angles and shot types to allow the audience to have the best idea of what I am advertising and presenting. To start my video, I will use an establishing shot to give the reader an immediate idea of where the video is set. During the video, I will use a mixture of wide shots, close ups and POVs.
A POV shot is used to represent what the subject is looking at/ their view. It can make an audience feel more involved and as if they were there; making it a more immersive video.
POV shot of a woman holding a mans hand.
A close up shot is a shot that frames a person or object tightly. It allows the viewer to focus on more intricate details and allows a better understanding of what the detail on the object or person is like.
Close up, low angle shot of Big Ben, London.
A wide shot shows an entire object or human, usually relating it to the background. This shot is used quite often in videos to present a lot of information in one shot whilst simultaneously focusing on one subject.
Wide shot, high angle shot of London (features London Eye and Big Ben).
An establishing shot sets up and establishes the context and setting of the current scene. This shot can be used to present landmarks to allow the audience to identify where the scene is set, and can be used to show weather, time of day based on the colour of the sky, how busy the setting is, etc.
A high angle shot is used to show the subject from above. In a cinematic environment, this can be used to make the subject seem weak/ less powerful.
High angle shot of Chris Hemsworth and Chris Evans in an Avengers movie.
A low angle shot, or worm eye shot, is used to show the subject from below. This can make the subject seem more powerful and daunting and is the opposite to a high angle shot.
My own photos.
Worm eye shot.
Tilt.
Extreme close up.
Close up.
Wide Shot.
Extreme wide shot.
High shot/ birds eye shot.
Video Interviews.
Outdoors
For the outdoor interview, I used a window as a background as it wasn’t busy and easy to focus on the subject. I placed the camera in a position so Ellie would be between the centre and far right third of the shot. The lighting here was good as the shot wasn’t over or under exposed.
Indoors
I chose this place to film the indoors interview as there was a large window next to the table and chairs we used to provide ideal lighting to highlight the subject. The background of the indoors interview was slightly more busy than the outdoors interview but the subject was still in focus. There isn’t too much headspace in this shot and the subject is placed between the centre and right third of the shot. The eyes are slightly too dark so would need more light (natural or artificial) to brighten that area.
Storyboards.
Although this storyboard doesn’t contain shot descriptions, it has good illustrations and captions of what the scene contains. This storyboard would be useful to refer back to as the illustrations are detailed and therefore helpful when shooting the video, and the descriptions contain a nice amount of information to remind the director what the mood of the scene is, and what is planned to occur. The 12th scene shows arrows pointing towards the subject implying there will be a zoom in resulting in a extreme close up.
This storyboard contains the length of the shot which is useful when referring back to the storyboard when editing the end result. The captions on this storyboard are brief but informative nonetheless. It provides enough information for the director to understand the scene. This storyboard does not contain the shots in the caption but the illustrations provide an idea of what the shot will look like. In the caption of the first shot,
A man is being treated for stab wounds after being attacked in a Sheffield nightclub in the early morning of Sunday 25th November.
Leigh Gladwin 